From July 24 to 26, 2023, the Yantai Municipal Party Committee and the Yantai Municipal Government convened a meeting focused on observing economic development and rural revitalization efforts during the first half of the year, alongside a municipal conference on rural work. Jiang Cheng, a member of the Standing Committee of the Shandong Provincial Party Committee and Secretary of the Yantai Municipal Party Committee, led a delegation to visit key industrial projects across 13 districts and cities.
On the afternoon of July 24, Secretary Jiang and his delegation arrived at the Singbon New Materials Industrial Park. They conducted an on-site inspection of the company’s fully automated injection molding and packaging production lines, the exhibition hall, and the industrial park's Phase II project. General Manager Yu Peng provided a comprehensive overview of the company’s business scope, scientific and technological achievements, intelligent manufacturing capabilities, and future development strategies. Secretary Jiang listened attentively to the briefing and highly commended Singbon’s rapid growth, succinctly characterizing the company’s products as "small products, big markets." He encouraged the enterprise to maintain confidence, intensify R&D efforts, refine product positioning, and capture a leading market position, thereby driving the company to grow larger and stronger.
With a total investment of 850 million yuan, the Singbon New Materials Industrial Park focuses on the R&D and production of polymer linear polyester materials, high-tech TPU modified materials, and downstream extrusion and injection-molded products; the company is a renowned domestic manufacturer of new materials with a fully integrated industrial chain. Currently, the company’s flagship products hold a 45% market share, ranking first nationwide. Upon full completion, the industrial park project will achieve an annual production capacity of 80,000 tons of various products, generating over 1 billion yuan in sales revenue and more than 100 million yuan in profits and taxes. As a national high-tech enterprise, a provincial "Gazelle" enterprise, and a provincial "Specialized, Refined, Unique, and Innovative" enterprise in the new materials sector, Singbon New Materials has focused on product R&D, technological innovation, and application innovation since its inception. The company places great emphasis on industry-academia-research collaboration, particularly regarding technological innovation and talent development; its R&D team was established in partnership with Zhejiang University and maintains long-standing, close technical exchanges with the technical team at Japan’s TOSOH Corporation. Singbon consistently secures core independent intellectual property rights for key technologies, thereby seizing the high ground of core competitiveness.
Rooted in eco-friendly new materials, Singbon New Materials aligns with national development trends and boasts broad future prospects. Its products serve a wide range of industrial and consumer sectors—including footwear and apparel, electronics, wires and cables, high-end piping, medical devices, the military industry, and household goods—achieving near-universal market coverage. The products are exported to dozens of countries and regions across Europe, the Americas, Australia, and Southeast Asia.
Building upon its existing industrial foundation, Singbon New Materials continues to extend its downstream industry chain. Its independently developed and manufactured "OLLEYOO" (欧丽友) TPU antibacterial cutting boards overcome the drawbacks of traditional cutting boards and fill a gap in the domestic market. This product series has secured national design patents and won the Bronze Award at the Yantai "Mayor's Cup" Industrial Design Competition. In June 2023, the company appointed renowned Chinese actress Wang Siyi as the global brand ambassador for OLLEYOO, further accelerating the brand's growth.
The visit by Secretary Jiang Cheng and his delegation serves as a tremendous recognition and source of encouragement for Xingbang. Seizing this opportunity, the Xingbang team will redouble its efforts, focus on the present, strive for growth, and aim to become a world-class enterprise in the new materials industry.
New materials change lives; new materials change the world. Moving forward, Xingbang New Materials will leverage its core technologies to continuously advance application technologies and product innovation. The company aims to create a more diverse range of eco-friendly, functional new material products, bringing beauty to everyday life and contributing to the nation's technological advancement.

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